the idea come from a segment jackass did called face your fear where you stand on your knees with your hands behind your back and let yourself fall forward without stopping yourself. The idea is to set up a booth that sees if you have what it takes to be a jackass member and the test is to see if they can do the face your fear correctly on the first try. And when theyre falling forward put a plate of shit in front of them so they get a face full on shit. Thus face your fears shit face.
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